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The Origin of Hashtags and their role in the upcoming Web 3.0

The Origin of Hashtags and their role in the upcoming Web 3.0

The Web is evolving very rapidly and in a fascinating way into a semantic Web, in which search engines will converge and “machines” will be able to analyze and index feelings: real time. Initially an idiosyncrasy of Twitter, hashtags have quickly become a symbol not only of what is trendy among the youth population, but also of what is current and...

Your Challenges are your Gifts from the World

Your Challenges are your Gifts from the World

As we travel through our journey and pursue our goals we encounter great challenges. These challenges can seem at times OUT of reach, putting us in a situation in which a feeling of hopelessness can arise. This exact moment is critical: is it worth the effort? What if I fail? The answer is always YES, HERE and NOW it is always worth the effort. We’ve got...

The launch of Trading Floor, Sala de Inversion and its Search Engine Optimization Strategy

The launch of Trading Floor, Sala de Inversion and its Search Engine Optimization Strategy

I suppose that launching a portal like Sala de Inversión was to attract organic search traffic resulting from Search Engine Optimization practices (SEO). Can you talk about your experience in this field? TradingFloor.com was launched before Sala de Inversión. The former project started with Dinis Guarda, along with the direct support from Torben Kaaber, the...

I am glad to finally welcome Google+ THE FACEBOOK KILLER! I love Disruption = Innovation & New Business Opportunities

I am glad to finally welcome Google+ THE FACEBOOK KILLER! I love Disruption = Innovation & New Business Opportunities

I received an invitation this morning via Ayako Kobayashi from Singapore to try Google+ my first impression is that it is great. It is very easy to use, very intuitive and the user interface is more playful and fun than Facebook’s.   ( If you would like to receive an invite just send me your email to urielac@gmail.com ) Also something that will change...

Brand Experience Management

Brand Experience Management

During the first years of the new millennium we entered into what some call the experience economy, where companies need to compete on the basis of memorable experiences. Goods and services were declared no longer enough (Pine & Gilmore, 1999). Organizations have been forced to adapt to the developments in the environment and to the consequent changes in...

The Future of Online Marketing in the Financial Service Industry

The Future of Online Marketing in the Financial Service Industry

It is clear that everyone is writing the future of online banking and that there is no literature about it. What is your vision for the future of online marketing in the financial service industry? We are now at the apex of a new period of unprecedented opportunities for the online financial industry. The economy is about to open up a large space for us to grow....